Exploring the impact of green marketing on consumer behaviour in the FMCG industry : a sustainable path to consumer engagement
Year of publication: |
2024
|
---|---|
Authors: | Kalra, Dixit ; Singh, Harpreet ; Gupta, Medha ; Gupta, Swati |
Published in: |
Green management : a new paradigm in the world of business. - New York : Nova Science Publishers, ISBN 979-8-89113-343-3. - 2024, p. 81-93
|
Subject: | green marketing | green products | eco awareness | attitudes | value addition | FMCG | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Nachhaltigkeit | Sustainability |
-
Analysis of barriers for green marketing using interpretive structure modelling
Chaudhary, Karishma, (2024)
-
Mantz, Timothy, (2014)
-
Reyes-Rueda, Fabian, (2020)
- More ...
-
Exploring the fusion of neuroscience and leadership through bibliometric analysis
Kaur, Gurloveleen, (2024)
-
Exploration of opportunities and challenges in green finance : a journey of sustainable development
Gupta, Swati, (2024)
-
Bibliometric analysis on employee engagement and human resource management
Gupta, Medha, (2023)
- More ...