Exploring the impact of packaging interactions on quality of life among older consumers
Year of publication: |
March 2016
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Authors: | Ford, Nicholas ; Trott, Paul ; Simms, Chris |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 3/4, p. 275-312
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Subject: | Ageing | consumer vulnerability | packaging | new product development | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Lebensqualität | Quality of life | Produktentwicklung | New product development | Verpackung | Packaging |
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