Exploring the in-depth interview as a qualitative research technique with American and Japanese firms
| Year of publication: |
1996
|
|---|---|
| Authors: | Wright, Len Tiu |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 14.1996, 6, p. 59-64
|