Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Ramendra Pratap Singh, Neelotpaul Banerjee
| Year of publication: |
December 2018
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|---|---|
| Authors: | Singh, Ramendra Pratap ; Banerjee, Neelotpaul |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 19.2018, 6, p. 1622-1639
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| Subject: | Celebrity credibility scale | brand attitude | advertisement attitude | purchase intention | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Werbung | Advertising | Celebrity-Werbung | Celebrity endorsement | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918794974 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011982928