Exploring the landscape of qualitative research in international marketing: Two decades of IMR
Year of publication: |
2013
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Authors: | Andriopoulos, Constantine ; Slater, Stephanie |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 30.2013, 4 (12.7.), p. 384-412
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Exploring the landscape of qualitative research in international marketing : two decades of IMR
Andriopoulos, Constantine, (2013)
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Guest editorial: Emerging perspectives in qualitative research in international marketing
Slater, Stephanie, (2013)
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