Exploring the logics of corporate brand identity formation
Year of publication: |
2012
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Authors: | Blombäck, Anna ; Ramírez-Pasillas, Marcela |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1356-3289, ZDB-ID 13343464. - Vol. 17.2012, 1 (27.1.), p. 7-29
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Saved in:
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