Exploring the market appeal of Indigenous tourism : a netnographic perspective
Year of publication: |
2019
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Authors: | Holder, Afiya ; Ruhanen, Lisa |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 2, p. 149-161
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Subject: | Demand | Indigenous tourism | market appeal | marketing | netnography | social desirability bias | Indigene Völker | Indigenous peoples | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Tourismuswirtschaft | Tourism industry | Konsumentenverhalten | Consumer behaviour |
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