Exploring the Mediating and Moderating Role of Services Marketing Strategy and Safety and Security Measures in the Tourism Industry
Year of publication: |
2016
|
---|---|
Authors: | Mostafa, Rania B. ; Hefny, Lamiaa I. |
Published in: |
International Journal of Customer Relationship Marketing and Management (IJCRMM). - IGI Global, ISSN 1947-9255, ZDB-ID 2586883-4. - Vol. 7.2016, 1 (01.01.), p. 1-26
|
Publisher: |
IGI Global |
Subject: | Customer Orientation | Egypt | Firm Performance | Innovation Orientation | Safety and Security Measures | Services Marketing Strategy |
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