Exploring the perceived value of social practice theories for business-to-business marketing managers
Year of publication: |
2016
|
---|---|
Authors: | Lowe, Sid ; Rod, Michel ; Kainzbauer, Astrid ; Hwang, Ki-Soon |
Published in: |
Journal of Organizational Change Management. - Emerald Group Publishing Limited, ISSN 1758-7816, ZDB-ID 2020442-5. - Vol. 29.2016, 5, p. 751-768
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Delphi | Bourdieu | Goffman | Business interaction | Social practice theories |
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