Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
Year of publication: |
2016
|
---|---|
Authors: | McManus, Lisa ; Guilding, Chris |
Published in: |
The marketing : accounting interface. - London : Routledge, ISBN 1-138-19288-0. - 2016, p. 111- 134
|
Subject: | Customer accounting | Rechnungswesen | Accounting | Marketing |
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