Exploring the relationship between corporate social responsibility and firm innovation
Year of publication: |
2015
|
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Authors: | Luo, Xueming ; Du, Shuili |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 703-714
|
Subject: | Corporate social responsibility | Innovativeness capability | New product introductions | R&D | Market competitiveness | Corporate Social Responsibility | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Wettbewerb | Competition |
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