Exploring the relationship between marketing and operations : neural network analysis of marketing decision impacts on delivery performance
Year of publication: |
2014
|
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Authors: | Marques, Alex ; Lacerda, Daniel Pacheco ; Camargo, Luís Felipe Riehs ; Teixeira, Rafael |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 153.2014, p. 178-190
|
Subject: | Marketing | Operations | Performance | Relationships between marketing and operations | Delivery | Entscheidung | Decision | Neuronale Netze | Neural networks |
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