Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction
Year of publication: |
2021
|
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Authors: | Khaled, Amgad S. D. ; Ahmed, Salma ; Khan, Mohd. Azmi ; Al-Homaidi, Eissa A. ; Mansour, Ahmad Moh'd |
Published in: |
Cogent Business & Management. - ISSN 2331-1975. - Vol. 8.2021, 1, p. 1-21
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Innovation | satisfaction | retailing | store brand equity | consumer value | WOM behaviour | technological innovation | marketing innovation |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1080/23311975.2020.1861752 [DOI] 177937254X [GVK] hdl:10419/270190 [Handle] RePEc:taf:oabmxx:v:8:y:2021:i:1:p:1861752 [RePEc] |
Source: |
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Khaled, Amgad S. D., (2021)
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The role of innovation on Indian retail industry
Khaled, Amgad S., (2020)
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Essays on competition, regulation, and innovation in the banking industry
Capera Romero, Laura, (2020)
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Khaled, Amgad S. D., (2021)
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The impact of information technology on retail industry : an empirical study
Theeb, Khaled Alshaikh, (2023)
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Khan, Mohd. Azmi, (2022)
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