Exploring the role of advertising in the context of tourist-destination congruity
Year of publication: |
2024
|
---|---|
Authors: | Šegota, Tina |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 3, p. 741-754
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Subject: | congruity | advertising | marketing | tourist | picture | visualization |
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