Exploring the role of early adopters in the commercialization of innovation
Year of publication: |
2013
|
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Authors: | Frattini, Federico ; Colombo, Gabriele ; Dell'Era, Claudio |
Published in: |
Evolution of innovation management : trends in an international context. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-36896-4. - 2013, p. 151-181
|
Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion |
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