Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Year of publication: |
2011
|
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Authors: | Soliman, Dalia Mohammad |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 17.2011, 3, p. 225-235
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Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Kunst | Arts | Filmwirtschaft | Film industry | Werbewirkung | Advertising effects | Ägypten | Egypt |
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