Exploring the role of online consumer empowerment in reputation building: Research questions and hypotheses
| Year of publication: |
2011
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|---|---|
| Authors: | Siano, Alfonso ; Vollero, Agostino ; Palazzo, Maria |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2011, 1 (27.9.), p. 57-72
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