Exploring the Role of Quality Tourism Experiences as a Driver of Quality of Life Through Personal Lifestyle

Tourism experiences have been recognised for their transformative potential and contributing to improving the tourists' quality of life. Despite this, little is known about the factors that trigger these impacts, especially those associated with the quality of the tourism experience. This study aims to examine the link between service quality, experiential quality and lifestyle and the influence these have on tourists' quality of life. Using the Partial Least Square (PLS) technique, data from 367 tourists who participated in cultural and nature-based tourism experiences were analysed. The results revealed that service quality and experiential quality favour the improvement of tourists' quality of life, and this impact is mediated by the influence of lifestyle