Exploring the role of relationship pricing in industrial export settings : empirical evidence from the UK
Year of publication: |
2010
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Authors: | Argouslidis, Paraskevas C. ; Indounas, Kostis |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 3, p. 460-472
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Subject: | Außenhandel mit Industriegütern | Manufactures trade | Preismanagement | Pricing strategy | Internationales Marketing | International marketing | Großbritannien | United Kingdom |
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