Exploring the role of self- and customer-provoked embarrassment in personal selling
Year of publication: |
2003
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Authors: | Verbeke, Willem ; Bagozzi, Richard P. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 20.2003, 3, p. 233-258
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