Exploring the role of self-conscious emotions between consumer minimalism and rental behavior
Year of publication: |
2024
|
---|---|
Authors: | Mishra, Sita ; Moharana, Tapas Ranjan ; Chatterjee, Ravi |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 2, p. 262-283
|
Subject: | Access-based consumption | Consumer guilt | Consumer minimalism | Consumer pride | Pro-environmental advertisements | Rental services | Self-conscious emotions | Konsumentenverhalten | Consumer behaviour | Emotion | Werbewirkung | Advertising effects |
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