Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Year of publication: |
June 2015
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Authors: | Mohajerani, Ali ; Baptista, João ; Nandhakumar, Joe |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 95.2015, p. 16-31
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Subject: | Social media | Social change | Importation and transposition of logics | Institutional logics | Affordances | Social Web | Social web | KMU | SME | Iran | Sozialer Wandel | Logik | Logic | Online-Marketing | Internet marketing | Institutionenökonomik | Institutional economics |
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