Exploring the role of the Amazon effect on customer expectations : an analysis of user-generated content in consumer electronics retailing
Year of publication: |
2023
|
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Authors: | Vollero, Agostino ; Sardanelli, Domenico ; Siano, Alfonso |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 5, p. 1062-1073
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Subject: | Konsumentenverhalten | Consumer behaviour | Hausgeräteindustrie | Home appliance industry | Online-Handel | Online retailing | Italien | Italy | 2016–2018 |
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