Exploring the service profit chain in a Thai bank
Pichate Benjarongrat and Mark Neal
| Year of publication: |
2017
|
|---|---|
| Authors: | Pichate Benjarongrat ; Neal, Mark |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 2, p. 432-452
|
| Subject: | Customer satisfaction | Customer engagement | Internal branding | Convenience | Courtesy | Service profit chain | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Thailand | Arbeitszufriedenheit | Job satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2016-0061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636637