Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia
Year of publication: |
2023
|
---|---|
Authors: | Noor Fadhiha Mokhtar ; Zuha Rosufila Abu Hasan |
Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 18.2023, 3, p. 249-268
|
Subject: | social media | marketing strategies | micro-enterprises | success factor | TOE model | Malaysia | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor | KMU | SME | Marketingmanagement | Marketing management | Social Web | Social web |
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