Exploring the synergy between R&D and advertising and firm performance : a neural network approach
He-Boong Kwon, Jooh Lee and Laee Choi
Year of publication: |
2023
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Authors: | Kwon, He-Boong ; Lee, Jooh ; Choi, Laee |
Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 30.2023, 5, p. 1672-1694
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Subject: | Advertising | Artificial neural network | Research and development | Synergy | Neuronale Netze | Neural networks | Werbung | Unternehmenserfolg | Firm performance | Synergie | Industrieforschung | Industrial research |
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