Exploring the use of content analysis methodology in consumer research
Year of publication: |
2021
|
---|---|
Authors: | Vespestad, May Kristin ; Clancy, Anne |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-9
|
Subject: | Content analysis | Consumer research | Consumer experience | Qualitative methods | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Demographie | Demography | Marktforschung | Market research | Qualitative Methode | Qualitative method |
-
Consumers' concerns with how they are researched online
Moraes, Caroline, (2017)
-
Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L., (2013)
-
How to Publish Consumer Research Based on Experiments in the Top Marketing Journals
Pechmann, Cornelia, (2019)
- More ...
-
Service dominant logic and primary care services
Vespestad, May-Kristin, (2019)
-
Tourists' willingness to pay for nature-based experience
Vespestad, May Kristin, (2021)
-
Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord, (2020)
- More ...