Exploring the use of content analysis methodology in consumer research
May Kristin Vespestad, Anne Clancy
| Year of publication: |
2021
|
|---|---|
| Authors: | Vespestad, May Kristin ; Clancy, Anne |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-9
|
| Subject: | Content analysis | Consumer research | Consumer experience | Qualitative methods | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Bibliometrie | Bibliometrics | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Inhaltsanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102427 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434354