Exploring the use of content analysis methodology in consumer research
Year of publication: |
2021
|
---|---|
Authors: | Vespestad, May Kristin ; Clancy, Anne |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-9
|
Subject: | Content analysis | Consumer research | Consumer experience | Qualitative methods | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Bibliometrie | Bibliometrics | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Inhaltsanalyse |
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