Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Year of publication: |
2024
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Authors: | Rather, Raouf Ahmad ; Hollebeek, Linda D. ; Loureiro, Sandra Maria Correia ; Khan, Imran ; Hasan, Md. Rajibul |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 3, p. 606-624
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Subject: | virtual reality | tourist engagement | cocreation | loyalty intent | COVID-19 | Coronavirus | Virtuelle Realität | Virtual reality | Urlaubsverhalten | Holiday behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Epidemie | Epidemic | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management |
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