Exploring two explanations of loyalty in application service provision
Year of publication: |
2014
|
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Authors: | Goode, Sigi ; Lin, Chinho ; Fernández, Walter ; Jiang, James J. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 237.2014, 2 (1.9.), p. 649-657
|
Subject: | OR in service industries | Application service provider | Partnership | Service quality | Trust | Loyalty | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Digitale Dienste | Web-based service | Dienstleistungssektor | Service industry | Kundenzufriedenheit | Customer satisfaction |
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