Exploring uncharted waters : use of psychological ownership theory in marketing
Year of publication: |
2015
|
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Authors: | Hulland, John ; Thompson, Scott A. ; Smith, Keith Marion |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 23.2015, 2, p. 140-147
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory |
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