Exploring values affecting e-learning adoption from the user-generated-content : a consumption-value-theory perspective
Arghya Ray, Pradip Kumar Bala and Yogesh K. Dwivedi
| Year of publication: |
2021
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|---|---|
| Authors: | Ray, Arghya ; Bala, Pradip Kumar ; Dwivedi, Yogesh Kumar |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 5, p. 430-452
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| Subject: | consumption value theory (CVT) | e-Learning services | latent dirichlet allocation (LDA) | natural language processing (NLP)-based approach | topic-modeling | user generated data |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1749875 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588438