Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation
Year of publication: |
2020
|
---|---|
Authors: | Febriyantoro, Mohamad Trio |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 7.2020, 1, Art.-No. 1787733, p. 1-17
|
Subject: | digital marketing | YouTube Marketing Communication | consumer behavior | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Marketing | Werbewirkung | Advertising effects |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2020.1787733 [DOI] hdl:10419/244883 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Hazari, Sunil, (2023)
-
The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin, (2020)
-
Mathupayas Thongmak, (2022)
- More ...
-
Febriyantoro, Mohamad Trio, (2020)
-
Febriyantoro, Mohamad Trio, (2024)
- More ...