Export market-oriented behavior and export performance : quadratic and moderating effects under differing degrees of market dynamism and internationalization
Year of publication: |
2009
|
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Authors: | Cadogan, John W. ; Kuivalainen, Olli ; Sundqvist, Sanna |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 17.2009, 4, p. 71-89
|
Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Unternehmenserfolg | Firm performance | Diversifikation | Diversification | Finnland | Finland |
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