Export market segmentation practices of Turkish firms
Tunç Erem ; Bülent Mengüç
| Year of publication: |
1997
|
|---|---|
| Authors: | Erem, Tunç |
| Other Persons: | Mengüç, Bülent (contributor) |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 6.1997, 3, p. 103-135
|
| Subject: | Internationaler Markt | International market | Internationale Marktsegmentierung | International market segmentation | Türkei | Turkey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001243553