Export marketing strategy and performance among micro and small Brazilian enterprises
Year of publication: |
2015
|
---|---|
Authors: | Cunha, Reynaldo Dannecker ; Rocha, Thelma Valeria |
Published in: |
Entrepreneurship in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78441-448-4. - 2015, p. 129-159
|
Subject: | Internationales Marketing | International marketing | Erfolgsfaktor | Success factor | Exportwirtschaft | Export sector | Kleinstunternehmen | Micro business | KMU | SME | Brasilien | Brazil |
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