Export performance and reputation
Year of publication: |
2013
|
---|---|
Authors: | Casson, Mark ; Wadeson, Nigel |
Published in: |
Trademarks, brands, and competitiveness. - New York : Routledge, ISBN 0-415-63573-X. - 2013, p. 31-54
|
Subject: | Markenimage | Brand image | Markenrecht | Trademark law | Außenwirtschaftsförderung | Trade promotion | Großbritannien | United Kingdom |
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