Export performance as an antecedent of export commitment and marketing strategy adaptation
Year of publication: |
2004
|
---|---|
Authors: | Filipe Lages, Luis ; Montgomery, David B. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 9/10, p. 1186-1214
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Organizational performance | Marketing strategy | Exports | Standardization | Portugal |
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