Export promotion and import demand for US red meat in selected Pacific Rim countries
This study evaluates the effectiveness of US government nonprice promotion programs on US exports of red meat to four newly industrialized countries in the Pacific Rim: Hong Kong, South Korea, Singapore, and Taiwan. An estimated import demand equation is used for in-sample simulations to address the question of what would have happened if the current promotion expenditures had been reallocated among the four countries. In addition, rates of return to promotion investment are computed; a 50% increase in expenditures is estimated to increase returns by $47 on average. But South Korea is the only market in which meat promotion appears to be effective. © 1998 John Wiley & Sons, Inc.
Year of publication: |
1998
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Authors: | Le, Cong Tru ; Kaiser, Harry M. ; Tomek, William |
Published in: |
Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 14.1998, 2, p. 95-105
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Publisher: |
John Wiley & Sons, Ltd. |
Saved in:
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