Export promotion in the context of technical cooperation : reorientation and an alternative advisory approach

A large number of developing countries have introduced trade policy reforms in recent years. These have been supported by export promotion projects in the context of bilateral and multilateral development cooperation. The results of the advisory approach so far adopted have been disappointing on the whole, so a reorientation is now taking place in the design of export promotion. This article describes an alternative advisory approach by taking the Indo-German Export Promotion Project (IGEP) as an illustration.