Export promotion strategy and performance : the role of international experience
Year of publication: |
2011
|
---|---|
Authors: | Hultman, Magnus ; Katsikeas, Constantine S. ; Robson, Matthew J. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 4, p. 17-39
|
Subject: | Internationales Marketing | International marketing | Lernende Organisation | Learning organization | Kontingenztheorie | Contingency theory | Exportwirtschaft | Export sector | Schweden | Sweden |
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