Export strategic orientation-performance relationship : examination of its enabling and disenabling boundary conditions
Year of publication: |
November 2016
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Authors: | Cadogan, John W. ; Boso, Nathaniel ; Story, Vicky M. ; Adeola, Ogechi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5046-5052
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Subject: | Export entrepreneurial orientation | Export market orientation | Resource coordination capability | Export sales performance | Export | Internationales Marketing | International marketing | KMU | SME | Exportwirtschaft | Export sector | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Strategisches Management | Strategic management | Außenwirtschaftsförderung | Trade promotion |
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