Exporting an inherently harmful product : the marketing of Virginia Slims cigarettes in the United States, Japan, and Korea
Year of publication: |
November 2016
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Authors: | Dewhirst, Timothy ; Lee, Wonkyong B. ; Fong, Geoffrey T. ; Ling, Pamela M. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 139.2016, 1, p. 161-181
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Subject: | Case study | Culture | Marketing and consumer behavior | Public health | Target marketing | Tobacco | Virginia Slims | USA | United States | Japan | Südkorea | South Korea | Konsumentenverhalten | Consumer behaviour | Rauchen | Smoking |
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