Extending boundaries of Blue Ocean Strategy
Arpita Agnihotri
| Year of publication: |
Oktober 2016
|
|---|---|
| Authors: | Agnihotri, Arpita |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 6, p. 519-528
|
| Subject: | Blue Ocean Strategy | strategic move | value innovation | non-customers | strategy Canvas | Innovation | Strategisches Management | Strategic management | Betriebliche Wertschöpfung | Value creation | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2015.1069882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011571022