Extending CRM with mobile messaging : a case study
Year of publication: |
2010
|
---|---|
Authors: | Duran, Randall E. |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 4.2010, 1/2, p. 15-29
|
Subject: | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Bankmarketing | Bank marketing | USA | United States |
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