Extending lead-user theory: antecedents and consequences of consumers' lead userness
Year of publication: |
2008
|
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Authors: | Schreier, Martin ; Prügl, Reinhard |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 25.2008, 4, p. 331-346
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Subject: | Innovation | Kundenintegration | Customer integration |
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