Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
| Year of publication: |
2011
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|---|---|
| Authors: | Marshall, Roger ; Huan, Tzung-Cheng (T.C.) ; Xu, Yingzi ; Nam, Inwoo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 8, p. 871-879
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