Extending TAM and IDT to predict the adoption of the Internet for B-to-B marketing activities: an empirical study of UK companies
Riyad Eid
| Year of publication: |
2009
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|---|---|
| Authors: | Eid, Riyad |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 5.2009, 4, p. 68-85
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891599