Extending the concept value-based management : the interface between marketing and finance
Year of publication: |
2007
|
---|---|
Authors: | Daskou, Sofia ; Koutoulas, George |
Published in: |
2007 Business & Economics Society International Conference ; Vol. 1. - Worcester, Mass.. - 2007, p. 379-388
|
Subject: | Wertanalyse | Value analysis | Performance-Management | Performance management |
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