Extending the external validity of the FITD effect to the industrial marketplace
Year of publication: |
1988
|
---|---|
Authors: | Vredenburg, Harrie |
Other Persons: | Marshall, Judith J. (contributor) |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 16.1988, 2, p. 49-56
|
Subject: | Marketing |
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