Extending the service-dominant logic : from customer centricity to balanced centricity
Year of publication: |
2008
|
---|---|
Authors: | Gummesson, Evert |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 1, p. 15-17
|
Subject: | Dienstleistungsmarketing | Services marketing | Service-Dominant Logic | Service-dominant logic | Unternehmensnetzwerk | Business network |
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